Three Bird Nest has recently gained attention online for their unique and innovative products. However, some have questioned whether Three Bird Nest is actually a real company or just an elaborate marketing stunt. In this article, we will examine the evidence surrounding Three Bird Nest and try to determine if it is a legitimate business or too good to be true.
What is Three Bird Nest?
Three Bird Nest claims to be a company that makes useful products out of recycled materials in a sustainable way. Some of their most popular products include:
- Bird nest-shaped hanging planters made from recycled plastic bottles
- Bird feeders made from recycled glass
- Birdhouses constructed from reclaimed wood
The company seems focused on bird-themed products that can help attract wildlife to gardens and outdoor spaces. Their products are unique in design and use eco-friendly manufacturing methods.
Where did Three Bird Nest come from?
According to their website, Three Bird Nest was founded in 2019 by a husband and wife team named Lucy and Graham Norton. The couple claims they came up with the idea on a birdwatching trip and wanted to find a way to incorporate their passion for birds and nature into sustainable products.
However, there are no records of the company before 2021 when their website was registered. The founders do not seem to have any social media presence or personal bios that can be verified. This had led some to question if Lucy and Graham are real people or fictitious founders invented as part of a viral marketing campaign.
Evidence that Three Bird Nest may be real:
- Functional website – The Three Bird Nest website appears professional and contains detailed product listings, photos, customer reviews and shopping cart functionality.
- Active social media – Three Bird Nest has active Instagram, Facebook, Twitter and TikTok accounts with regular updates and engagements since 2021.
- Media coverage – The company and its products have been featured in publications like Apartment Therapy, Treehugger and Martha Stewart Living.
- Customer reviews – There are dozens of customer reviews on their website raving about the high quality and uniqueness of Three Bird Nest products.
- Unique product designs – The products do seem very well designed and not something easily faked or mass produced.
The amount of effort put into the website, social media, product details and branding lends credibility to Three Bird Nest as an actual business. Most viral marketing campaigns do not have this level of follow-through beyond the initial hype.
Evidence that Three Bird Nest may be fake:
- No previous records – There is no evidence of the company existing before 2021 and the founders have no verified identities.
- Stock photos – Some product photos appear generic and may be stock images rather than originals.
- Paid promotions – The press coverage and social media engagements spike around promotional giveaways, indicating some engagement may be paid or artificial.
- Too good to be true? – The products designs are very on-brand and the origin story is almost perfectly feel-good.
The lack of history and potential use of stock photos and paid engagements raises some red flags about the validity of Three Bird Nest. The polished image makes it seem almost too good to be true.
Can the products be purchased?
The biggest indicator that Three Bird Nest is likely a real company is the fact that their products can actually be purchased on their website. They have a full ecommerce operation with shopping cart and payment processing through Shopify.
Customers posting online claim to have received real products in the mail after placing orders. There are also no indications of widespread complaints about non-delivery. This suggests that Three Bird Nest does have real inventory and order fulfillment in place.
Conclusion
After examining all the available information, it seems likely that Three Bird Nest is a legitimate company. While some details about its origins remain unverified, the breadth of their website, social media, press coverage and customer activity indicates an actual business with real products for sale.
There are some signs it could be an exaggerated or outright fabricated marketing effort. However, the shoppable website and evidence of satisfied customers receiving purchases makes this unlikely.
In the end, Three Bird Nest appears to be a real company with a uniquely executed brand around sustainable bird-themed products. The marketing tactics may blur the line between reality and fiction, but the weight of evidence falls on the side of this being an actual business and not just a fictional stunt.
While a degree of doubt remains, those interested in the uniquely designed bird feeders, planters and houses can likely confidently make a purchase from Three Bird Nest without fear of being duped. Just being prepared for the possibility that the founders and origin story have been exaggerated or fabricated as part of building mystique around the company and driving social media buzz.
