Visual Birds Studio is an award-winning creative design agency based in New Delhi, India. The studio was founded in 2012 by Gaurav Jangid, an entrepreneur and graphic designer with over 15 years of experience in the creative industry.
The Early Years and Founding of Visual Birds Studio
Gaurav Jangid’s creative journey began in the late 1990s when he started freelancing as a graphic designer while studying mass communication in college. After graduating in 2000, Jangid worked at several advertising agencies and design studios in Delhi, honing his skills in print, branding, and digital design.
By 2012, Jangid had gained valuable experience working for brands like Coca-Cola, Samsung, and Microsoft. He felt he was ready to start his own design venture. Along with his wife Neha, an experienced marketer, Jangid founded Visual Birds Studio in May 2012. The studio was bootstrapped with the couple’s personal savings and began operations from their home.
The name ‘Visual Birds’ was inspired by Jangid’s love for the visual arts and freedom of creative expression. The bird motif also symbolized the ability to see design challenges from a broader perspective and take a strategic approach. Right from the start, Visual Birds positioned itself as a one-stop design solution provider – offering branding, print, packaging, exhibition, UI/UX, and digital marketing services.
Growth into an Award-Winning Creative Agency
In just a few years, Visual Birds Studio expanded from a home-run startup to an award-winning agency with a full-fledged office and team. The early clients mainly included startups and SMBs that needed affordable design solutions. Jangid’s extensive network and word-of-mouth referrals helped the studio grow its clientele.
Some of the key milestones include:
- 2013 – Visual Birds won its first award – the International Design Award from Design==”100, New York.
- 2014 – The studio moved into its first official office space in Okhla, Delhi.
- 2016 – Visual Birds crossed 1 million Instagram followers, making it one of the most popular design accounts from Asia.
- 2017 – Visual Birds won the National Design Award from the India Design Council.
- 2019 – The agency shifted its headquarters to a larger office space in Lado Sarai, Delhi.
- 2020 – Visual Birds was awarded the World Branding Award in Brand Strategy.
Today, Visual Birds has a diverse portfolio of over 500 clients including startups like Oyo Rooms, Paytm, Zomato; SMBs, corporations like Microsoft, Samsung, Aditya Birla Group; government institutions, and even Bollywood celebrity brands. The agency’s designs have won over 20 major international awards.
Gaurav Jangid’s Design Philosophy and Leadership
As the founder and CEO of Visual Birds Studio, Gaurav Jangid plays a hands-on role in guiding the creative team and liaising with clients. His unique design thinking approach focuses on:
- In-depth research – Understanding the client’s brand, audience, competitors, and objectives.
- Brainstorming – Generating multiple concepts and choosing the most impactful idea.
- Simple yet striking designs – Crafting aesthetically appealing visuals that communicate the intended message.
- Pixel-perfect execution – Ensuring designs are professionally executed down to the last detail.
- Effective client collaboration – Maintaining a collaborative approach and incorporating client feedback at each stage.
Jangid encourages his team to think out-of-the-box and push creative boundaries while keeping business goals in mind. He is a hands-on mentor and gives designers room to experiment and showcase their individual talents.
On the marketing side, Jangid has leveraged social media and digital platforms to showcase Visual Birds’ work and build a strong personal brand as a leading creative entrepreneur. This has helped attract lucrative new business and talent to the agency.
Gaurav Jangid firmly believes in giving back to the creative community. He serves as a governing board member at IIID (Institute of Indian Interior Designers) and is a visiting faculty at design schools like Pearl Academy and Amity University. He also frequently conducts design workshops for students.
Visual Birds Studio’s Work and Services
Visual Birds handles end-to-end design projects across multiple domains, some of which include:
- Branding and Visual Identity – Logo, brand guidelines, stationery, packaging
- Print Design – Brochures, catalogs, flyers, annual reports, posters
- UI/UX Design – Website, mobile app and product design
- Social Media Content – Facebook/Instagram posts, ads, banners
- Photography and Video – Product, food, aerial photography; corporate AV films
- Illustration and Art – Infographics, 2D & 3D illustrations, artwork
- Environment Design – Office, retail store, restaurant interiors
- Marketing Collaterals – Billboards, standees, OOH campaigns
Some of the agency’s standout projects include:
| Client | Project |
|---|---|
| Oyo Rooms | Branding, UI/UX Design, Marketing Campaigns |
| Zomato | Illustration, Packaging, Event collateral |
| Paytm | Graphic templates, Iconography |
| Burger Singh | Branding, Store Interiors, Food Photography |
| Aditya Birla Group | Logo Animation, Event Videos |
| Air India | Billboard Designs |
The agency has a capable in-house team of graphic designers, UI/UX experts, 3D visualizers, illustrators and content writers who work closely with clients. For large-scale projects, Visual Birds collaborates with trusted photographers, filmmakers and development partners to deliver the desired results.
Awards and Recognition
Visual Birds Studio has been recognized globally for its outstanding designs. Some of the prominent awards won by the agency include:
- International Design Award – Graphis New York (2013)
- Asia Pacific Kyoorius Design Award (2014)
- A’ Design Award and Competition – Como, Italy (2016 & 2018)
- World Branding Award – Brand Strategy Category (2020)
- International Advertising Association Award – Dubai (2021)
Founder Gaurav Jangid’s contribution to the industry has also been honored with awards like the Business World Young Entrepreneur Award in 2019.
Visual Birds’ work has been featured in leading design publications like Design Fabric, LogoLounge, Architect and Interiors India, Luxury Society, and Design Cutters. The agency was also showcased in a coffee table book published by International Advertising Association.
Conclusion
Visual Birds Studio’s unique success story is an inspiration for many aspiring creative entrepreneurs. Driven by the vision and leadership of Founder Gaurav Jangid, the agency has carved a niche for itself in the competitive Indian design industry.
Jangid’s focus on research-driven designs, pixel perfect execution and blended creative team enables Visual Birds to craft impactful solutions for brands across diverse sectors. Decade-long expertise and global recognition makes Visual Birds Studio one of the most reputed design agencies from South Asia.
Looking ahead, Gaurav Jangid plans to expand the agency’s capabilities in digital marketing, video content and AR/VR space to stay relevant. Visual Birds also aims to nurture young creative talent through internships and workshops. While awards and accolades continue to pour in, the agency stays grounded and committed to serving clients withdesign excellence, integrity and professionalism.
